Making jeans and sourcing notions and denim in America is fuckin’ expensive. I want my jeans to be affordable but I also want to make sure that Luis who sews my jeans is paid well because he does an incredible INCREDIBLE job - have you seen my jeans? You could wear them inside out, they’re sewn so well. Part of the reason my jeans look so good is because my pattern maker rules and she should be paid well too. And don’t forget the denim, that has to be nice and well made otherwise why bother making jeans. Am I right? Put all that together and start thinking wholesale and retail and you have one expensive goddamn pair of jeans.

I have decided to cut out the wholesale and retail part and sell DIRECT TO CONSUMER so that I can make Merica Lee Jeans somewhat affordable for all my bbs who love to wear tight ass jeans.

I can’t make my jeans as cheap as Kohls denim or even Levi’s but we gotta make sure we’re taking care of everybody at each stage of production; from the folks at the factory that weave the denim to the person washing them after they’re sewn. Also I love being able to offer free alterations - you can’t get that at H&M.

The TINA MIDNIGHTS were my first foray into pre-order as well as Direct to Consumer. It was a great learning experience. I’ll have to jouj the price a tad, but I’ll continue to make the best possible product at the most affordable price.

I’m legit obsessed with making jeans. I love nothing more than squeezing ya’ll in Merica Lees. I hope I get to do it forever!