Hi! Here is a very quick and limited introduction to raw denim and why I decided to use it with my first style, the raw Indigo Classics.
There is so much to know and I find that I'm still constantly learning myself. But, the basic idea of "raw denim" is that it's untouched off the loom. However, that is a broad statement and there can be a lot of nuance to this idea, even different views…
Read More
n the 50s and 60s my mom and her friends used to fight over Jack Jolly’s old jeans. Jack Jolly was married to one of my mama’s life long friends Ada Beth, he was a cowboy without the cows, he worked with horses and wore the shit out of his Levi’s. You would only wear them around the neighborhood though, not to work or even the movies. “Besides” my mom said mischievously, “Jack Jolly’s jeans were always really worn out at the unit”. lol…
Read More